Wednesday 23 March 2011

Evaluation - institutions

2. What kind of media institution might distribute your media product and why?


A magazine similar to mine is 'vibe' so i researched into the magazine, and found that it was distributed by an American company called Intermedia Vibe Holdings, LLC






The website http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=34669 tells us the following about the company overview:


COMPANY OVERVIEW

Intermedia Vibe Holdings, LLC publishes magazines and digital content related to hip-hop generation. The company offers news, music, movies/TV shows, photos, videos, and blogs related to hip-hop. Its publications provide urban music, entertainment, culture, and lifestyle content for aspirationals ageing from 18 to 34. The company was founded in 1993 and is based in New York, New York. Intermedia Vibe Holdings, LLC is a prior subsidiary of uVuMobile, Inc.




I think a company like this would be suitable to distribute my magazine, because they focus on distributing just the one magazine, which means that it will get more attention and be able to be developed properly to enable it to meet the needs and wants of the target audience. 


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