The magazine has a brightly coloured blue background making it vibrant and attractive, the title is in a contrasting colour, bright pink to make it stand out, and the rest of the magazine cover also
uses bright and contrasting colours.
The fonts used are all the same, but there is a variation of sizes, colour and boldness. The writing they want to catch your eye the most is bolder and used brighter colours. The colours used are feminine, such as the pinks and oranges.
Route of the eye:
The first thing the eye sees is the title of the magazine, CHALK. You then go on to see the main image, which is of an attractive looking girl, then ‘Living the Dream’ in large writing, this catch line draws the reader in, because It’s something the reader wants.
Principle of thirds:
The principles of thirds have the main cover lines down both sides, then the main image down the centre.
Hotspots:
In the hotspots, they have the most appealing headings of the cover, for example the ones on this magazine cover are.. “CHALK 10 years,” “WIN! Espirit bags, croc shoes,” “Pre Game rituals, most embarrassing dates and more!,” and finally “Trendspotting.” These are all catchy cover lines that appeal to the target audience.
The magazine has a dark background, but the title is bright green/ yellow, making it stand out and attract the reader. The rest of the cover has co-ordinating colours, making it look neat and aesthetically pleasing.
Most of the fonts used on the front cover are matching, but they use a selection of sizes, and some are in bold, and are coloured differently. This makes it look neat. The colours used are more masculine than feminine, but may appeal to both genders.
Route of the eye:
The first thing the eye sees is the title of the magazine, COLLEGE. You then go on to see the main image, which is of a classy looking man, you then go on to see the Law and Society book in his hands, showing he’s an intellectual person.
Principle of thirds:
The principles of thirds have the main cover lines down both sides, then the main image down the centre.
Hotspots:
In the hotspots are the most appealing cover lines, such as “Dancehall’s bright future” “Splat! Let’s go paintballing” “College Couture” and “Jump and Wave” These cover stories have been specially selected to appeal to the target audience.
The text uses words such as “money” “future” and “couture” this is because these titles will appeal to the intended audience and make them want to read the magazine. Most of the story lines are short, bold and catchy with a more detailed explanation underneath them. The main image used is of Assassin, a well know DJ, this will appeal to the audience, and as he’s carrying law books, it will appeal to intellectual people too. Symmetrical and neat layout to appeal to the audience. The mode of address for this magazine is a more mature, male audience. The neat layout and text used it more formal and the use of colour will be more appealing to the male audience.
The magazine has a plain white background, and Contents is written in big, black writing, making it stand out. The colours used are simple, yet attractive to the target market. Most of the fonts used on the contents page are of a similar style, but some vary in colour. The colours used are red, yellow and black, so it’s hard to tell which gender the magazine is aimed at, as it would appeal to both.
Route of the eye:
The first thing the eye sees is ‘contents.’ You then go on to see a selection of appealing images then the name of a well known artist ‘Yaz Glitter’
Principle of thirds:
The principles of thirds have the images through them and also all of the contents information.
Hotspots:
In the hotspots is the image of the most well known artist featuring in the magazine, along with her stage name. There is also a picture and the name of another well known musical artist, along with a quote from her.
The boldest storyline on the contents page is ‘Chasing Back Tuesday’ who the audience will know, so this will appeal to them. Other key phrases that stand out are ‘album previews’ and ‘exclusive interview’ which is something that people will buy the magazine for
.
The contents page uses a selection of images; the main image is of a well known artist that people buying the magazine will know. The other images are also of musical artists that will appeal to the audience. Neat, non cluttered layout to appeal to the target audience. The mode of address for this magazine is a more mature, unisex audience. The layout is neat and appealing, and the images and colour used will attract a wide variety of people.
This magazine has a purple background, and Contents is written in black, which makes it stand out more. The colours used are simple, but will attract the target audience, who are school children. The fonts used on the contents page are all the same, but some vary in size. The colours used are mainly purple and black, which would appeal to both genders, although purple is more feminine.
Route of the eye:
The route of the eye has ‘contents’ written in big bold writing, that stands out from the background. There is then a selection of images that are used to appeal to the target audience. The last thing you see in the route of the eye is the colourful crayons that are bold and appealing.
Principle of thirds:
The principle of thirds has a selection of images that are colourful and fun, there isn’t a very good use of principle of
thirds on the right hand side, because there is just writing. Also in the principle of thirds is the back to school crayons.
Hotspots:
In 3 of the hotspots, there is imagery that will appeal to the target audience, but in the top right hand hotspot, there is just writing, which doesn’t stand out.
All of the stories on the contents page are written in the same font and in the same colour, so none really stand out more than the other, although they are all written in black, so equally stand out against the background.
The contents page uses a selection of images; the main images are of school based objects, like text books and globes. There is also a large image of crayons with back to school written above it, this shows us what the magazine is going to be about . Neat, non- cluttered layout, but the images make it appear cluttered.
The mode of address for this magazine is a younger audience – of people that go to school. The magazine appears to offer information about the school.
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